Introducing Kia’s new ‘EcoDynamics’ sub-brand

The Frankfurt Show will mark the world premiere of Kia's new ‘EcoDynamics' sub-brand - the name which will be applied to the most eco-friendly cars within each Kia model range, all around the world, as innovative fuel-stretching and emissions-cutting technologies are progressively introduced.

The EcoDynamics vehicles at the show will be equipped with Start/Stop (ISG) to automatically switch off and then restart the engine in congested city driving, an engine-power saving alternator management system, a gear-shift up/down indicator to encourage an economical driving style and low rolling resistance Michelin tyres.

Future EcoDynamics vehicles will also feature additional C02 and pollutant reducing technologies such as streamlining body parts, alternative fuel capabilities, high-efficiency transmissions and hybrid, electric or fuel-cell powertrains.

While delivering significant environmental benefits, Kia's EcoDynamics vehicles will retain a sporty design, fun-to-drive performance and a strong appeal for the young-at-heart.

"The introduction of the EcoDynamics badge will enable our customers to quickly and easily identify the most efficient models in Kia's broad spectrum of products," explains Mr Soon-Nam Lee, Director of Overseas Marketing Group, Kia Motors Corporation.

"To highlight these models in Europe, the usual engine size or engine type badges will be deleted from the vehicle's tailgate or boot lid and replaced by the new EcoDynamics legend.  Within each model line-up, we are planning to apply the new badge only to the most eco-friendly versions or to those achieving significant fuel consumption and emission reductions - compared with earlier models."

At Frankfurt, the ‘EcoDynamics' zone will display three new models - the Forte LPI Hybrid, the gasoline Kia cee'd Hybrid and the twin-turbo diesel Kia Sorento Hybrid.